Partnerships & Influencer Marketing Manager (gn) @ Wellness & Lifestyle Consumer Brand, London

ABOUT THE COMPANY
Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.

ABOUT THE ROLE
We’re looking for a strategic, relationship-driven Partnerships & Influencer Marketing Manager to join our fast-growing team.

This role is ideal for someone deeply embedded in the creator economy, with a strong sense for cultural relevance, brand alignment, and community impact. You’ll be responsible for sourcing and managing a powerful network of ambassadors and influencers, leading campaign activations, and coordinating brand-led events that drive real connection and growth.

WHAT YOU’LL DO

• Identify, recruit, and onboard authentic brand ambassadors and influencers who align with our mission and aesthetic

• Manage ongoing creator relationships and influencer campaigns across social platforms, with a focus on performance and long-term value

• Conceptualize and execute brand events, seeding strategies, and community moments that elevate our presence

• Collaborate with the content and performance teams to integrate influencer content into organic and paid strategies

• Track campaign performance, influencer ROI, and engagement metrics to continuously refine approach

WHAT YOU NEED TO SUCCEED

• Proven track record in influencer marketing, ambassador programs, and creator partnerships

• Experience planning and executing consumer-facing events or community activations

• Strong cultural radar with the ability to spot emerging creators and trends early

• Highly organized, with experience managing multiple relationships and projects simultaneously

• Excellent communication skills and a talent for building genuine, long-lasting partnerships

BONUS POINTS

• Experience working with DTC or wellness brands

• Familiarity with influencer campaign platforms and performance tracking tools

• Background in PR, events, or community management