Sales Manager, GTM (gn) @ Generative AI Audio Start-Up, Berlin

This is an Atlantic Labs portfolio venture. Find out more about us and other opportunities in our portfolio here.

About the Venture

We’re a stealth venture developing cutting-edge AI models that generate realistic sounds and music from video. Our technology “unmutes” silent content and creates custom audio for gaming, video platforms, and creative industries.

We’re a small team building the next generation of audio AI. Our founders combine deep technical expertise with a passion for creativity. Backed by leading AI and venture investors, we’re already partnering with industry innovators and looking for first commercial hire to lead our G2M.

About the Role

As our first dedicated Sales / Go-To-Market hire, you’ll take ownership of building the commercial function from the ground up. This is a 0–1 role: you’ll design the sales strategy, win our first customers, and create the processes that allow us to scale. At the same time, you’ll be hands-on – running outreach, pitching directly, and closing deals with forward-thinking partners in AI, gaming, and creative tech.

This is a unique opportunity for someone who wants to shape the commercial DNA of a frontier AI company while staying close to execution.

What you’ll do

• Define and execute the go-to-market and sales strategy for our AI products (app, API, enterprise solutions)

• Own the full sales cycle – from prospecting and lead generation through to pitching, negotiating, and closing

• Drive adoption with AI video platforms, gaming companies, and creative technology players

• Secure lighthouse customers and partnerships that validate our product and unlock growth

• Build scalable sales processes, playbooks, and pipelines for repeatable success

• Collaborate with founders on positioning, pricing, and customer feedback loops to refine our product roadmap

About You

• Track record with Sales / GTM experience, ideally in early-stage B2B tech or creative industries

• Proven success in setting up 0–1 sales motions and winning first customers for a new, unknown or complex product

• Experience selling novel technology into companies (e.g. SaaS, AI, gaming, or creative tools)

• Comfortable owning both strategy and execution – you can think big picture but also pick up the phone and close deals

• Strong communicator and relationship builder, able to engage senior stakeholders and creative communities alike

• Entrepreneurial mindset with the drive to operate in an early-stage, fast-moving environment

• An interest in music and creativity is a strong plus. If you’re up for joining the occasional team jam session, even better