Performance Marketing Manager - Paid Search (gn) @ Growth Stage B2B Automation SaaS, Hamburg / Remote

This is an Atlantic Labs portfolio venture. You can find out more about us and other ventures in our portfolio here. 

About the Venture

Heyflow is the first solution to combine workflows, webpages, integrations, analytics and optimization into a single, comprehensive no-code platform. Today, over 2,000 brands, from Fortune 500 companies to agencies and scale-ups, convert their website visitors more effectively with Heyflow.

About the Role

• Own and scale our Google Ads strategy end-to-end, focusing on generating qualified leads and accelerating pipeline for our B2B SaaS product.

• Translate clicks into revenue. You understand how paid search supports complex buyer journeys and optimize for full-funnel metrics, not just CPC or CTR.

• Drive intent-based acquisition. You’re fluent in identifying high-converting keywords, refining targeting, and optimizing campaigns to reach decision-makers at the right stage of the funnel.

• Data is your second language. You track performance in GA4 and Google Ads, ensure accurate attribution via GTM, and turn data into clear, actionable insights.

• You collaborate cross-functionally. You work closely with content, product marketing, and sales to ensure campaign messaging resonates with our ICP and aligns with key value props.

• Messaging matters. You contribute to ad copy and landing page strategy that speaks directly to ICP pain points, business outcomes, and SaaS buyers’ needs.

• Own vendor management. Whether working with agencies or freelancers, you know how to brief clearly, give constructive feedback, and hold partners accountable for results.

About You

• 3–5+ years of hands-on experience managing Google Ads campaigns, ideally within B2B SaaS and a hybrid PLG and SLG motion; Experience with Microsoft Ads (Bing) or other paid search platforms a plus

• Deep familiarity with the B2B marketing and Lead Gen landscape — you understand the tools and platforms our customers use and how they think about buying solutions like ours

• Proficient with GA4, Google Tag Manager, and UTM-based tracking strategies

• Experience managing budgets and reporting performance clearly to cross-functional stakeholders

• A test-and-learn mindset: you constantly experiment with keywords, messaging, and landing pages to uncover what moves the needle

• Fluent in German and English with strong written and verbal communication skills, especially in conveying insights and strategy

Why Join

We go beyond the basics, offering a generous 30 vacation days per year, flexible remote work options, fully equipped beautiful offices, and a lucrative referral program. We’ve partnered up with 12 services and providers for you to choose from including Public Transport, Vacation and lunch bonuses, gym memberships, daycare and bike leasing.