Influencer Marketing Associate (gn) @ FoodLabs Core Team, Berlin

About FoodLabs

FoodLabs is a leading European early-stage VC and venture studio on a mission to build a healthier, more sustainable food system — and beyond.

We don’t just invest — we build. Our portfolio includes some of the most exciting next-gen consumer brands such as ahead, HOLY, reformed, and Formo — spanning categories from functional food to clean-label wellness and sustainable CPG.

As part of our Growth Team, you’ll work hands-on to help the next wave of breakout brands win through influencer marketing.

Why this role matters

Influencer marketing is a growth engine — and we’re looking for someone who knows how to unlock it.

As Influencer Marketing Associate, you’ll work closely with our Operating Partner Flo Breiner and our portfolio’s founding teams to build and scale effective creator strategies. From day one, you’ll bring structure, speed, and performance mindset to how our consumer brands partner with creators.

What drives this role

• Support our portfolio ventures in building influencer strategies that actually drive growth

• Identify and manage high-potential creators across platforms (Instagram, TikTok, YouTube, etc.)

• Design scalable creator programs: from seeding to paid collaborations to long-term brand ambassadors

• Develop performance-driven playbooks — track ROI, test messaging, and continuously optimize

• Collaborate closely with founders and in-house growth leads across the portfolio

• Help with due diligence on consumer brands, analyzing their creator traction and potential

• Spot emerging trends, creator niches, and new platform opportunities

• Be a driving force behind what influencer marketing success looks like at FoodLabs

What it takes to be successful

You’re fluent in internet culture and understand what makes creators — and campaigns — resonate. You combine hustle with structure, creativity with commercial instinct.

You might have...

• Worked in influencer marketing at a D2C brand, startup, or growth agency

• Built or scaled creator programs (organic and paid) with measurable results

• Hands-on experience with tools like Modash, Aspire, Upfluence, or similar

• Managed influencer outreach, negotiations, briefs, and performance tracking

• A solid grasp of CAC, LTV, ROAS, and what makes influencer campaigns move the needle

• Hands-on experience with tools like Goaffpro, Linkster, Storyclash, or similar

You definitely need to be...

• Entrepreneurial — resourceful, fast-moving, and outcome-focused

• Data-driven — excited by testing, measuring, and iterating

• Curious — always learning from new creators, platforms, and tactics

• Collaborative — enjoy working with founders, operators, and cross-functional teams

• Plugged in — you scroll with purpose and understand what makes a great campaign tick

What you can expect at FoodLabs

• A rare opportunity to shape the growth playbooks across multiple consumer ventures

• Deep exposure to early-stage growth strategies and founder decision-making

• High ownership, real impact — your work will be visible and measurable

• Access to FoodLabs’ operator network, tools, and capital to make bold ideas happen

• A fast-moving, trust-based culture that values doing over theorizing