Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, London

ABOUT THE COMPANY
Reformed is a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products.

ABOUT THE ROLE
We’re looking for a highly creative, platform-native Creative Strategist to join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms.

WHAT YOU’LL DO

• Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals

• Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors

• Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics

• Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly

• Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results.

WHAT YOU NEED TO SUCCEED

• Proven experience creating content for paid advertising, particularly for Instagram Ads (Meta platform)

• A strong portfolio or examples of performance-driven video creatives

• Exceptional creative instincts and a knack for storytelling in under 30 seconds

• Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results

• Ability to juggle multiple projects and meet tight weekly deadlines

• Excellent written and verbal communication skills

BONUS POINTS

• Experience working with DTC or wellness brands